Under Global CEO Mark Taylor, ERA Group launches a vision for the future that reflects the global consultancy’s ability to extend value beyond cost reduction.
Kent, UK – (5 June 2024) – ERA Group (ERA) announced today it has rebranded using the new name, ERA Group. This updated identity, designed by the award-winning global brand agency BrandOpus, coincides with the appointment of Global CEO Mark Taylor. It represents the company’s total value proposition beyond cost optimisation. Under Taylor’s leadership, ERA Group is poised to deliver cutting-edge client solutions that leverage the data, analytics and expert insights gleaned from the completion of over 40,000 projects worldwide. These solutions will guide today’s business leaders through truly transformative change.
Beyond Cost Optimisation
Taylor is ERA Group’s first Global CEO. He previously served as Global CEO of InXpress, an international franchisor of parcel, freight, and delivery logistics services. He is also known for his ability to accelerate growth through his leadership at other successful international brands. This makes Taylor uniquely positioned to help launch ERA Group into the next phase of expansion and innovation.
“This rebrand is the visual expression of our maturation, representing the depth and breadth of the data and expertise we’ve amassed in service of our clients. It sets the stage for future growth,” explains Taylor. “Now it’s time to take what we have to the next level. We will scale our network by providing best-in-class processes and delivery that translates to client success.”